CORPORATE
STRUCTURE/ORGANIZATION and COMPANY INFORMATION
Mergent
Industrial Manual
Reference
HG 4961 .M67
D&B
Million Dollar Directory
Reference
HG 4057 .A148
America's
Corporate Families
(Billion
Dollar Directory)
Reference
HG 4057 .A147
Standard
and Poor's Net Advantage (Corporation Records)
ONLINE
DATABASE
Available
via the Rider University Libraries' home page/Find Articles
Factiva
(Dow Jones & Reuters) (Company information)
ONLINE
DATABASE
Available
via the Rider University Libraries' home page/Find Articles
Value
Line
Located at
the Circulation Desk of Moore Library for Reference use.
Hoover's
Handbook of American Business
Reference
HD 2709 .H55
Hoover's
offers some of their information for free online at:
Hoover's Online
http://www.hoovers.com
International
Directory of Company Histories
Reference
HD 2721 D36
Zack's
Investment Research
ONLINE
DATABASE
Available
via the Rider University Libraries' home page/Find Articles
Edgarscan
ONLINE DATABASE
Available via the Rider University Libraries' home page/Find
Articles
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MARKETING
ENVIRONMENT
Sources
for information about the INDUSTRY (Current problems and opportunities,
including social, regulatory,
technological and economic factors, major events or activities that
might affect the brand -- (also see the indexes
to business periodicals ahead))
Standard
and Poor's Net Advantage (Industry Surveys)
ONLINE DATABASE
Available via the Rider University Libraries' home page/Find
Articles
(Select the links to CURRENT ENVIRONMENT & INDUSTRY TRENDS
for that industry. Specific products
are mentioned in these sections in addition to demographic and
economic trends within the industry that will affect your product.)
Value Line
Located at the Circulation Desk of Moore Library for Reference use.
U.S.
Industry and Trade Outlook
Reference HC 101 .U54
Encyclopedia
of American Industries
Reference HC 102 .E53
WEFA
Industrial Monitor
Reference HC 101 .W434
SOURCES FOR REGULATION:
Federal
Trade Commission
http://www.ftc.gov
U.S.
Consumer Product Safety Commission
http://www.cpsc.gov
Department
of Health and Human Services
U.S. Food and Drug Administration
http://www.fda.gov
U.S. Department of Transportati
on
National Highway Traffic Safety Administration
http://www.nhtsa.dot.gov
BUDGETS:
Mergent Industrial Manual
Reference HG 4961 .M67
Standard
Directory of Advertisers (The Advertising Red Book)
Reference HF 5805 .S72
See the Business Classifications volume to check for available advertisin
g budgets.
Advertising Age: 100 Leading Na
tional Advertisers [annual
September publication]
Reference HF 5805 .A38 (also available on microfilm)
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COMPETING
PRODUCTS, POSITIONING, AND
CONSUMER PURCHASE DECISION PROCESS
Market
Share Reporter: An Annual Compilation of Reported Market Share Data
on Companies
Reference HF 5410 .M35
Business Rankings Annual
Reference HG 4057 .A353
D+B Business Rankings
Reference HG 4057 .A237
Consumer Reports
PERIODICAL - Located in the Periodicals Room
Also available full-text via Academic Search Premier
Available via the Rider University Libraries' home
page/Find Articles
Sales and Marketing Management.
Survey of Buying Power.
Reference HC 110 .C6 S97
(see the table for U.S. totals of retail sales)
CONSUMER
EVALUATION
Choices II
Available in the Moore Library electronic classroom and on the LAN.
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MEDIA DATA
Standard Rate and Data Service
Reference HF 5813 .U6 M93
Standard
Directory of Advertisers (The Advertising Red Book)
Reference HF 5805 .S72
Editor & Publisher Market Guide
Reference HF 5905 .E38
Television & Cable Fact Book
Reference HE 8700.4 .T453
Gale Directory of Publications
and Broadcast Media
Reference Z 6951 .A972
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The
following INDEXES TO BUSINESS PERIODICALS will lead you to answers to
many of the term project questions:
ABI-INFORM
ONLINE DATABASE
Available via the Rider University Libraries' home page/Find
Articles
FACTIVA (Dow Jones & Reuters)
ONLINE DATABASE
Available via the Rider University Libraries' home
page/Find
Articles
(Includes trade publications)
Predicasts
F & S Index
Reference Z 7165 .U5 F23
Business
Periodicals Index
Reference Z 7164 .C81 B983
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The
following controlled vocabulary terms may be useful
when
searching ABI-INFORM:
|
Advertising campaigns
|
Market positioning
|
|
Brand
differentiation
|
Market
prices
|
|
Brand
identification
|
Market
strategy
|
|
Brand
image
|
Marketing
|
|
Brand
loyalty
|
Product
acceptance
|
|
Brand
names
|
Product
choice
|
|
Brand
preferences
|
Product
costing
|
|
Brands
|
Product
data management
|
|
Consumer
advertising
|
Product
design
|
|
Consumer
attitudes
|
Product
development
|
|
Consumer
behavior
|
Product
differentiation
|
|
Consumer
relations
|
Product
image
|
|
Consumer
spending
|
Product
introduction
|
|
Consumerism
|
Product
life cycle
|
|
Consumers
|
Product
lines
|
|
Distribution
channels
|
Product
management
|
|
Distribution
costs
|
Product
mixes
|
|
Economic
planning
|
Promotional
products
|
|
Economic
policy
|
Regulation
|
|
Economic
trends
|
Social
costs
|
| Economics |
Social impact |
| Market orientation |
Target markets |
| Market penetration |
Technological planning |
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